Sports Solutions
to Drive revenues
Full Moon provides solutions to sports businesses including high level strategy, marketing, marketing affiliation, sponsorship sales, business development, product design/development and fundraising.
BY THE NUMBERS
Fantasy Sports Numbers
56.8M
US Fantasy Sports Players
21%
Purse Money Paid (2023)
$24B
Est Economic Impact
Sports Betting NumberS
64.4M
Bet on Sports in US
25%
2023 US Handle (Regulated)
$119.8B
Bet on Sports
Horse Racing Numbers
37,750
Horse Races in the US
$1.35B
Of Americans Played
$11.6B
2023 US Handle
Full moon sports Solutions
Strategy & Growth
Managing a startup or an emerging company takes the expertise of experience. Full Moon has the experience to help you navigate changes in strategy or massive growth.
Product Development
In any competitive landscape, your startup, growing company or media company needs to make the best possible product for the target audience. Full Moon has decades of digital product and technology experience to make sure you hit the bullseye.
Business Development
Creating partnerships is at the core of Full Moon. Finding synergistic companies that can help you meet and exceed goals comes from creating plans that help both companies in any partnership.
Fundraising
One of the most difficult things to do is raise money for your project. Early stage companies need to know how to get set up to take money in and later stage companies need access to larger capital. Full Moon has the knowledge and connections to help you win!
Marketing & Distribution
Understanding how to gain an audience or maximize the revenues from that audience are two very difficult challenges. Full Moon can empower you with the tools and partnerships to execute on both through partnership marketing, affiliate marketing and/or paid marketing.
Our Partners
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Approvely (Merchant Services)
One of the most difficult things in fantasy sports and sports betting businesses is getting a good merchant services partner. We partner with Approvely who is friendly to these industries.
Don’t get flagged on payment processing platforms or have your accounts frozen, suspended or deleted without your control.
Approvely has your back. Proud partner of Full Moon.
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Hot Paper Lantern (Brand Marketing & PR)
At Full Moon, we know what we don’t know. We partner with many to assist our friends and clients to get the best in each area. Our Brand Marketing experts are Hot Paper Lantern (HPL).
From strategic communications to brand development to growth marketing, HPL helps clients reach, engage and influence their most coveted audiences. We tailor our campaigns to address each audience's needs and support clients’ growth objectives.
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Spotlight Sports Group
Full Moon Founder, Rick Wolf, spent two years leading the US B2B division of SSG. Formerly Known as Racing Post Sport, SSG has amazingly deep content for sports and horse racing and a technology division that can deliver turnkey full service solutions for major media and startups alike.
SSG are the experts in horse racing, sports betting and fantasy sports solutions. SSG provides technology and content services that engage audiences and scale revenue for partners. Full Moon can work with your team to get this deep content and leading edge technology for your fantasy sports, sports betting or horse racing company.
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Loserball
Loserball is an Maryland startup with a unique concept for picking losing teams in all sports. The elevator pitch winner at the 2023 FSGA Summer Conference, Loserball needs many different things from Full Moon.
FM is providing strategic planning, product development, distribution as well as helping with fundraising.
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Bettor Sports Network
Full Moon is an advisor for long time friends Al Williams and Matt Deutsch in Bettor Sports Network. Bettor Sports Network now owns Fantasy Alarm with a deep technology and content base to deliver for B2B clients.
FM works on all forms of consulting but is focused on assisting with Strategic planning and business development. BSN is the best at multimedia production and can power your business.
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WagerWire
Full Moon was an early investor and advisor with WagerWire, a southern California startup that is the marketplace for contest entries to be sold. Three UCLA grads banded together to create what is a ground breaking software.
FM provided strategic planning, product development and partnership creation for the marketplace software to integrate into fantasy sports and sports betting operators..
Case Studies
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Rotoworld/NBC
Full Moon Sports was a consultant to Allstar Stats, the owners of Rotoworld.com and Sandbox.com. Rick Wolf served as V.P. of Strategic Partnerships and forged the relationship with NBC that caused the purchase of Allstar Stats in August of 2006. Allstar worked with major media such as FOX, USA Today, MAXIM as well as leagues like MLB and NHL.
Wolf made the decision to make Rotoworld.com a destination site instead of a section of the popular league manager, Allstar Stats which transformed the landscape of fantasy sports for content first sites.
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Fantasy Alarm
In 2014, Full Moon formed a strategic relationship with FA Media to deliver executive talent and technical leadership to the company since it was based in fantasy sports and sports betting. Full Moon created the business plans for direct to consumer premiums, advertising / sponsorship and business to business. In 2019, Full Moon created the partnership with Rotoworld.com to white label fantasy products plus adding four other major clients creating a B2B division.
Based on that B2B division strength and the overall assets of FA Media, Full Moon assisted in the sale to Spotlight Sports Group formerly Racing Post Sport in September 2021.
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Baseball America
Alliance Baseball partners Gary Green and Larry Botel were searching for a way for the fans of their Minor League teams to connect with the game and their players like they do on the Major League level. Full Moon provided the research and a suite of options to satisfy that goal. Alliance decided that creating a fantasy game focused on Minor League players would be the best option and “Futures Fantasy Baseball” was born. Full Moon defined the product and managed the RFP process, the selection of the development partner and the entire development process. Full Moon also managed the MiLB licensing process and acquisition of the game. A year after the launch of FFB, Green, and Botel formed Baseball America Enterprises and purchased the beloved Baseball America publication creating a natural distribution channel for FFB promotion and content.
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Daily Racing Form
Full Moon and Daily Racing Form (DRF) have worked together since Full Moon restarted in November 2011. As Full Moon's first client, we provided strategic advice to H2H, StatFox and its executive staffs.
Full Moon spent six months designing a strategic plan that would bring both properties to leadership positions within their genre. The plans focused on real-time and shorter events for each. Daily Fantasy Sports for Head2Head which would be built off their existing engine and real-time game predictions updated in-game for Statfox.
Market and financial restraints caused DRF to not be able to attack these markets as advised by Full Moon. Full Moon can deliver forward thinking strategic plans for your business whether it is large or small.
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Automated Insights
Automated Insights, Inc. represents the next revolution in content creation. The company’s technology automatically transforms raw data into compelling narrative content (articles, summaries, headlines), visual displays (charts, tables, graphs) and interactive applications (mobile and Twitter/Facebook–based social applications).
Through its StatSheet brand, the company converted a rapidly growing data set of over 2 billion statistics into comprehensive and compelling coverage of NCAA college basketball and Major League Baseball.
Full Moon assisted in getting partnerships with major brands in fantasy sports, Yahoo! & CBS Sports. Automated Insights was sold in 2015.
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Scientific Games
Scientific Games approached us to help them solve a problem with the types of games available at bars. Their research showed that current game offerings are played overwhelmingly by women vs. men. SG hired FM to create sports and fantasy-themed games that would be appealing to men. FM developed fantasy football and basketball-themed games as well as provide a framework to quickly build games focused on other sports.
TOP EXPERTS
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sports solutions
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design
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high level strategy
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buisness developement
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TOP EXPERTS • sports solutions • design • high level strategy • buisness developement •
Contact us.
Rick Wolf - Founder and President
914-224-5993
Rick@fullmoonws.com
Michael Zapin - SVP Business Partnerships
917-915-5470
Mike@fullmoonws.com
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