Full Moon Sports Appoints Digital Sports Media Innovator Ed Bunnell as New CEO
Shaping the Future of Sports Partnerships
Sleepy Hollow, NY | March 12, 2025 08:00 AM, Eastern
Full Moon Sports, a leading sports consulting firm specializing in fantasy sports, sports betting, and horse racing, is excited to announce Ed Bunnell as their new CEO. Founded by Fantasy Sports Hall of Famer Rick Wolf, Full Moon Sports provides solutions for sports businesses, including strategy and growth planning, turnkey product development, conversion marketing, business development, and fundraising assistance. Since 2001, Full Moon Sports has offered solutions for startups and the digital sports divisions of major media outlets, such as Daily Racing Form, AOL, Sports Illustrated, Scientific Games, NBC Sports/Rotoworld, and Fantasy Alarm.
Bunnell boasts an impressive track record as a digital sports media pioneer. He is renowned for his leadership at industry giants like FOX Sports, Electronic Arts, and CBS SportsLine, bringing over two decades of experience driving innovation at the intersection of sports and technology. At FOX Sports, he led digital content strategies that enhanced fan engagement; at Electronic Arts, he helped develop groundbreaking sports gaming experiences that redefined interactive entertainment; and at CBS SportsLine, he was instrumental in shaping early fantasy sports platforms that established industry standards. His ability to harness emerging technologies and build strategic partnerships has solidified his status as a transformative figure in the field.
“With tight budgets affecting every major media outlet, Full Moon Sports is shifting to provide deeper, value-driven services for companies in the fantasy sports and sports betting sectors," said Ed Bunnell, CEO of Full Moon Sports. “By merging cutting-edge technologies, a vast network of industry contacts, and over 75 years of combined expertise, we’re set to create successful outcomes for our partners today and in the future.”
“Having Ed Bunnell lead the team has already yielded significant results with a strong shift in strategy. Full Moon can now provide more comprehensive solutions for product development and technology, paired with the strategic and growth planning we are known for,” said Rick Wolf, Founder of Full Moon Sports. “Our capability to support major media and startups has been strengthened by having the right staff to implement these solutions. Ed Bunnell’s vision is truly a game changer.”
Rick Wolf Inducted into the Fantasy Sports Writers Association Hall of Fame
Wolf Joins Matthew Berry, Ron Shandler, Paul Charchian, Peter Schoenke and other Industry Titans with Prestigious Honor
Sleepy Hollow, NY | March 11, 2025 08:00 AM, Eastern
Full Moon Sports, a leading sports consulting company specializing in fantasy sports, sports betting and horse racing, is thrilled to announce that founder, Rick Wolf, has been inducted into the Fantasy Sports Writers Hall of Fame. The FSWA was founded in 2003 to be a voice for writers in fantasy sports.
As an engineer, executive, and talent mentor, Wolf has dedicated his life to fantasy sports. Over the years, he has also been a publisher, writer, editor, and radio broadcaster on SiriusXM. Still, the FSWA inducted him for advocating for and mentoring content creators at CBS Sports, Rotoworld, NBC Sports, and Fantasy Alarm.
Andy Behrens, President of the Fantasy Sports Writers Association, summarized: "Rick's induction into the FSWA Hall is long overdue and richly deserved. He's a pioneer in the industry with an extensive coaching tree and an accomplished fantasy sports player. Our Hall of Fame would not be complete without him."
“To be honored by an organization that promotes the work of the most talented content creators feels like a dream, “ said Rick Wolf about the induction. “We are not done. Too many talented publishers, content creators, and broadcasters are not getting work and recognition. Full Moon is committed to advocating and mentoring as many of these geniuses as possible.”
In 2010, the Fantasy Sports Writers Association established a Hall of Fame to recognize fantasy sports publishers, editors and writers who possess a distinguished body of work and/or those who have helped advance the careers of others in the fantasy sports industry.
Wolf joins Greg Ambrosius, Matthew Berry, Ron Shandler, John Benson, Paul Charchian, Peter Schoenke, John Hunt, Ian Allen, and Emil Kadlec in being inducted into the Fantasy Sports Hall of Fame and the Fantasy Sports Writers Association Hall of Fame.
For more information about the FSWA, visit fswa.org.
About Fantasy Sports Writers Association
The Fantasy Sports Writers Association was founded in 2003 to be a voice for writers in the arena of fantasy sports. The organization strives to promote and acknowledge the hard work and dedication of fantasy sports writers throughout the industry.
Full Moon Sports Announces Strategic Partnership with Approvely to Enhance Fantasy Sports and Sports Betting Services
Sleepy Hollow, NY | July 22, 2024 09:01 AM Eastern Daylight Time
Full Moon Sports, a leading sports consulting company specializing in fantasy sports, sports betting and horse racing, is thrilled to announce a multi-layered partnership with Approvely, a premier merchant service, fraud protection and chargeback protection provider for online businesses. Full Moon Sports, led by Fantasy Sports Hall of Famer, Rick Wolf and Horse Racing and Sports Betting Stalwart, Michael Zapin, finds solutions for sports businesses and Approvely is the perfect solution for those in these three industries that are labeled by merchant services as “risky."
Full Moon Sports has added many partnerships in the recent months to solidify their ability to protect the industries that they love with the best possible partners. The partnership with Approvely addresses one of the most difficult areas for digital businesses to solve.
“Approvely is taking a unique approach to payments. They are actively engaging with our industry and seeking feedback on building the products we urgently need. For instance, based on market feedback, they launched an instant payout product at the end of last year,” said Rick Wolf, Founder of Full Moon Sports. “This product allows DFS and online gaming companies to pay their players instantly without being burdened by large minimum commitments. Approvely's dedication to our industry and support for startups make them the ideal partner for us.”
“Partnering with Full Moon Sports was important for Approvely as it gets us association with top-notch individuals with the ability to bring business faster in three major sectors,” said Chelsie Cooper, CEO of Approvely. “Our completion of the necessary technological changes for pari-mutuel wagering and compliance oriented partnerships for fantasy sports and sports betting means that this is a perfect fit. Speed is important!”
With this partnership, Full Moon Sports and Approvely are poised to drive significant growth and innovation in the industry, providing clients with the tools and support they need to focus on the sports part of the business.
About Approvely
Approvely is a leading payment processing platform tailored to meet the unique needs of the online gaming industry. Offering operators of all sizes the ability to accept credit, debit, ACH, and instant payouts, Approvely ensures seamless financial transactions. With integrations to top KYC and geolocation providers, Approvely delivers a comprehensive solution for online gaming operators, combining efficiency, security, and compliance.