Ed Bunnell is a seasoned expert shaping the world of sports media, fantasy sports, and digital content. Based in Irvine, California, he combines a deep passion for sports with a talent for creating compelling, audience-focused content that resonates with fantasy sports players and sports betting enthusiasts globally. With a robust network of connections, Ed stays ahead of industry trends, delivering insights that drive engagement and innovation.

Ed’s career spans iconic brands in sports and entertainment, reflecting his versatility and impact. At FOX Sports, he sharpened his skills in producing dynamic, fan-centric content, captivating audiences on a national stage. His time at Electronic Arts (EA) enriched his expertise in interactive media, where he contributed to groundbreaking projects that fused gaming with sports culture. Earlier, at CBS Sportsline, Ed played a key role in the early digital transformation of fantasy sports, setting the stage for his influential career.

Most recently at Spotlight Sports Group, Ed excelled as SVP of B2B Operations, directing business-to-business strategies and delivering impactful content for the fantasy sports and betting sectors.

A graduate of Plymouth State University, he combines his academic foundation with decades of hands-on experience to craft strategies and stories that connect with diverse audiences. Outside the office, he’s an engaged member of the Orange County sports community, coaching High School baseball and continually seeking new ways to elevate the sports media experience and inspire fans.

Rick Wolf is the Founder & President of Full Moon Sports founded in 2001 to provide solutions to sports media and especially fantasy sports. Full Moon has created and executed business plans for companies such as Daily Racing Form, AOL, Sports Illustrated, Allstar Stats, Rotoworld and Fantasy Alarm.

From 2021-2024, Wolf was the Senior Vice President B2B Partnerships for Spotlight Sports Group following the September 2021 acquisition of the Alarm Sports Network.

From 2014-2021, Wolf was President of Fantasy Alarm. FantasyAlarm.com is a leader in the fantasy sports industry with drive time radio on SiriusXM plus more content and customizable tools than any other fantasy company.

In 1998, Wolf was a founding Board Member of the Fantasy Sports & Gaming Association (FSGA), a non-profit organization with the mission of raising awareness worldwide for Fantasy Sports. Wolf was inducted into the Fantasy Sports Hall of Fame in 2011 and the Fantasy Sports Writers Hall of Fame in 2025.

From 2006-2011, Wolf was Director of Business Development for NBC Sports Digital. In this role, he focused on creating partnerships that expanded the digital sports businesses of NBC, including NBCSports.com, Rotoworld.com and NBCOlympics.com during a period of unprecedented growth.

Prior to that, Wolf was EVP of Strategic Partnerships for Allstar Stats (Rotoworld). Wolf created partnerships including USA Today, FOX Sports, NHL, MLB, CBS Sports and MAXIM. Wolf was instrumental in the sale of Allstar Stats, Rotoworld.com and Sandbox.com to NBC Universal in August of 2006.

In 1995, Wolf was the 13th employee at SportsLine USA which later became CBS SportsLine after a November 1997 public offering. In 1997, Wolf designed a plan for the consolidation of the Fantasy Industry under the CBS SportsLine brand.

Wolf was also a SiriusXM radio personality. For 12 years, Wolf co-hosted Colton and the Wolfman on SiriusXM Fantasy Sports Radio with Glenn Colton bringing high-energy hijinks to the airwaves. Colton & The Wolfman have won five USA Today LABR American League titles, one USA Today LABR National League title, three TOUT Wars American League titles, three FSTA baseball titles and twelve Fantasy Football Expert league titles.

For more than 25 years, Michael Zapin has been a pioneer in US sports media and horseracing.

Zapin transformed horse racing businesses across the U.S. and impacted key international markets—including Japan, Hong Kong, UAE, Australia, France, and the U.K. With expertise in digital innovation, strategic partnerships, and product development, he is excited about continuing this journey to drive ambitious growth in today’s evolving landscape.

In 2009, Zapin joined Daily Racing Form (DRF) as its first full-time digital employee following its acquisition by Arlington Capital Partners. Recognizing the opportunity to modernize the 115-year-old media brand, Zapin quickly worked alongside the CEO and Board of Directors to execute a company-wide digital transformation strategy. These efforts culminated in DRF’s acquisition by Z Capital Partners in 2018.

Zapin built a 20-person digital team spanning website development, video production, social media, product innovation, partnerships, and data services—supported by an external web development team of up to 20 developers. Under his leadership, DRF expanded its digital ecosystem, launching and scaling consumer subscriptions, B2B products, and operational efficiencies. By seamlessly integrating multimedia workflows across every U.S. racetrack, DRF unlocked new revenue streams and transformed its value proposition for horse racing enthusiasts.

A defining achievement was launching DRF’s integrated online betting platform, embedding DRF’s exclusive digital products within the betting experience—reshaping engagement in the industry.

The success of DRF’s digital expansion set the stage for a major international growth initiative, with Zapin spearheading the online promotion and U.S. distribution of marquee global racing events— including the Dubai World Cup, Melbourne Cup, Hong Kong Cup, Royal Ascot, and the Arc de Triomphe—bridging U.S. and international racing markets. These efforts led to the multi-year expansion of DRF’s coverage into full seasonal programming for key international racing circuits, significantly increasing audience reach and revenue.

After DRF, Zapin led US racing initiatives for The Racing Post by adapting its consumer digital products and B2B services for the U.S. market. He played a key role in customizing international data, editorial, and AI-generated betting analysis for U.S. consumers and businesses. Despite financial constraints halting expansion, he successfully secured a partnership with NBC Sports, enhancing Breeders’ Cup coverage with global horse insights.

Before DRF, Zapin was on the team in the data division of ESPN (Disney) licensing sports data for betting and gaming markets worldwide. His focus on international horse racing deepened after ESPN’s sale of the business to PA Media Group, and positioned him at the intersection of global media, technology, and gaming.

A Brooklyn, NY native, Michael Zapin’s passion for horse racing took root during childhood outings to Belmont Park and Saratoga Racecourse with his father and grandfather. He remains deeply engaged with the global racing industry, honing his expertise by handicapping races across international markets in his spare time.